VerdictLab

GEICO vs Farmers

GEICO
6.2
Fair
0 of 6 rounds
vs
Farmers
Farmers
6.2
Fair
0 of 6 rounds

The verdict

It's a dead heat.

Choose GEICO if…

  • • its strengths above match your needs

Choose Farmers if…

  • • its strengths above match your needs

Round by round

  1. Round 1RatesTie
    GEICO5/10

    $66 per month in California

    WalletHub reports this as GEICO’s average policy cost in California.

    • $66 per month in California
    • Cheaper across the listed driver categories
    Farmers5/10

    $135 per month in California

    WalletHub reports this as Farmers’ average policy cost in California.

    • $135 per month in California
    • High premiums are a reported drawback

    The premium gap can materially change a buyer’s annual budget.

  2. Round 2DiscountsTie
    GEICO5/10

    17 listed discounts

    WalletHub’s comparison counts 17 discounts for GEICO.

    • 17 listed discounts
    • Telematics discount
    Farmers5/10

    23 listed discounts

    WalletHub’s comparison counts 23 discounts for Farmers.

    • 23 listed discounts
    • Hybrid-car discount

    Available savings can narrow the difference between quoted premiums.

  3. Round 3Customer satisfactionTie
    GEICO5/10

    3.2/5 J.D. Power customer satisfaction rating

    GEICO scores slightly higher than Farmers’ 3.1/5 in the comparison.

    • 3.2/5 J.D. Power customer satisfaction rating
    • 4.4/5 WalletHub editor rating
    Farmers5/10

    3.1/5 J.D. Power customer satisfaction rating

    Farmers scores just below GEICO’s 3.2/5.

    • 3.1/5 J.D. Power customer satisfaction rating
    • 3.1/5 WalletHub user rating

    Ratings offer a signal about customers’ experiences beyond the price quote.

  4. Round 4Claims and complaintsTie
    GEICO5/10

    0.81 NAIC Complaint Index

    GEICO’s index is above the 1.00 industry benchmark? No: it is below the benchmark, and lower than Farmers’ 0.71?

    • 0.81 NAIC Complaint Index
    • Claims-payment delays and settlement offers
    Farmers5/10

    0.71 NAIC Complaint Index

    Farmers’ index is lower than GEICO’s 0.81; the article notes both are below the 1.00 average.

    • 0.71 NAIC Complaint Index
    • Denials and customer service

    A low price matters less if the claims process is frustrating or complaints are common.

  5. Round 5Availability and accessTie
    GEICO5/10

    Available in 50 states plus D.C.

    The comparison lists GEICO’s geographical coverage as 50 states + DC.

    • Available in 50 states plus D.C.
    • Few local agents in some areas
    Farmers5/10

    Available in 49 states plus D.C.

    The comparison lists Farmers’ geographical coverage as 49 states + DC.

    • Available in 49 states plus D.C.
    • Rideshare insurance

    Buyers need to know whether a company sells in their state and how easy it is to get local help.

  6. Round 6Digital tools and serviceTie
    GEICO5/10

    Easy-to-use online tools and mobile app

    WalletHub lists these among GEICO’s pros.

    • Easy-to-use online tools and mobile app
    • Customer service available 24/7 by phone
    Farmers5/10

    Online claims filing

    WalletHub lists an online filing option among Farmers’ pros.

    • Online claims filing
    • Website described as not user-friendly

    Self-service and ways to reach help matter when managing a policy or starting a claim.

GEICO

Side by side

Overall score
6.2
6.2
Price
See price
See price
Size, reach and who you deal with
7.0
7.0
Being tracked for a discount
5.0
8.0
What happens when you claim
6.0
6.0
What you actually pay
8.0
5.0
Head-to-head findings
Size, reach and who you deal with
second-largest auto insurer by market share
major national insurer, agent-based
Being tracked for a discount
10% max
15% max
What happens when you claim
see note
no standout record
What you actually pay
$1,867
$3,207
Record
Head-to-head record
1–6–1
1–3–1
Head-to-heads won
14 %
25 %
Rounds won
13 %
16 %
Pros
  • Rates vary widely by driver
  • Figures from independent rate studies
  • Advertised up to 10%
  • Opt-in
  • Rates vary widely by driver
  • Figures from independent rate studies
  • Cannot be used to raise your rate
  • Opt-in
Cons
  • About $334/yr more on average
  • Bad driving can increase your premium
  • Typical real saving is nearer 10%
  • Not a leader on claims satisfaction
  • About $1,177/yr more on average
  • Advertised maximum is rarely reached
  • Typical real saving is nearer 10%
  • About $1,147/yr more on average
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