Novo vs American Express Business Checking: Which Is Better?
A truly free neobank for the smallest businesses versus a card giant's checking account that actually pays you interest. Six rounds. Real numbers. One honest scorecard.
The verdict
Rounds split 3–3; American Express edges it on total score.
There's no universal winner — Novo wins on approval odds and e-commerce integrations, American Express wins on interest and rewards, so match the account to your balance and your stage, not just the name you recognize.
Choose Novo if…
- • You're a brand-new or thin-file business that needs fast approval with zero hoops
- • You're an e-commerce seller juggling Stripe, Shopify or Square payouts
Choose American Express if…
- • You hold real balances and want automatic 1.30% APY instead of 0%
- • You're an existing Amex cardholder who wants Membership Rewards points and a direct bank charter
Round by round
- Round 1Interest on Your BalanceAmerican Express winsNovo3/10
0% APY
No interest paid on checking balances; Reserves are for budgeting, not yield
- Reserves budgeting envelopes at no cost
- 0% APY — leaves real money on the table for big balances
Source: Novo account disclosures
American Express9/101.30% APY
Paid automatically on balances up to $500,000 — roughly $650/yr on a $50K balance
- 1.30% APY automatic, up to $500K
- Real money on established balances
- Interest is negligible for thin-file, low-balance accounts
Source: American Express account disclosures
This round goes to American Express.
- Round 2Signup Bonus & Rewards PointsAmerican Express winsNovo4/10
$0 bonus
No cash bonus or points program; perks marketplace instead (Stripe, QuickBooks discounts)
- Discounts on tools already used (Stripe, QuickBooks)
- No cash bonus or points program
Source: Novo perks marketplace
American Express8/1030,000-point signup bonus
- 30,000-point signup bonus
- 1 point per $2 in debit spend
- Bonus requires a $5,000 deposit and balance target
So this round goes to American Express.
- Round 3Approval & EligibilityNovo winsNovo9/10
$0 minimums
No minimums or deposit hoops — built for brand-new, thin-file businesses
- Approves thin-file/brand-new businesses fast
- No minimums or deposit hoops
Source: Novo onboarding
American Express5/10Restrictive review, support complaints
- Straightforward for established businesses
- Can be restrictive on approval
- Lingering Kabbage-transition support complaints
This round goes to Novo.
- Round 4E-commerce & Accounting IntegrationsNovo winsNovo9/10
Native Stripe, Shopify, Square sync
- Native Stripe, Shopify, Square, QuickBooks, Wave sync
- Includes Novo Invoices for built-in invoicing
American Express6/10QuickBooks only
Consolidates with Amex cards and QuickBooks, but no native Stripe/Shopify/Square sync
- Consolidates cleanly with Amex cards and QuickBooks
- No native e-commerce payout integrations
Source: American Express integrations
Novo is built for a seller juggling three platforms; Amex is built for one ledger.
- Round 5ATM Access & FeesNovo winsNovo7/10
~$7/mo refunds
Worldwide third-party ATM fee refunds, domestic and international
- Refunds work at any ATM, domestic or international
- Refund capped around $7/month
Source: Novo fee schedule
American Express6/1070,000+ ATMs
Fee-free in-network domestic ATMs; no refunds out-of-network, foreign fees apply abroad
- 70,000+ truly fee-free ATMs domestically
- No refunds out-of-network
- Foreign transaction fees abroad
Source: American Express fee schedule
This round goes to Novo.
- Round 6FDIC Protection & Bank StrengthAmerican Express winsNovo5/10
$250K, 1 partner bank
FDIC coverage through a single partner, Middlesex Federal Savings
- Coverage depends on a single small partner bank
- No multi-bank sweep to expand coverage beyond $250K
Source: Novo FDIC disclosure
American Express7/10$250K, direct charter
Directly FDIC-insured through American Express National Bank
- Direct FDIC insurance through its own national bank charter
- Backed by a large, well-capitalized national bank
Source: American Express FDIC disclosure
This round goes to American Express.
Which one is for you?
Brand-new freelancer with a thin file and a small balance
→ Novo · Novo approves fast and stays free even at $0 balance
Shopify, Stripe or Square seller reconciling multi-channel payouts
→ Novo · Native e-commerce integrations Amex doesn't have
Established business holding $50K+ that could be earning
→ American Express · 1.30% APY turns idle cash into real annual income
Existing Amex cardholder chasing points and a signup bonus
→ American Express · 30,000-point bonus pools with existing Membership Rewards
Novo