VerdictLab

Gusto vs Square Payroll: Which Is Better?

The all-in-one standalone payroll and HR platform versus the POS-integrated payroll tool built for hourly, tipped, and contractor-heavy businesses. Six rounds. Real numbers. One honest scorecard.

GustoWinner
Gusto
7.3
Good
5 of 6 rounds
vs
Square Payroll
Square Payroll
6.8
Fair
1 of 6 rounds

The verdict

Gusto takes it, 5–1 on rounds.

There's no universal winner — this comparison is really a POS question: check what you're already running before you check the price sheet.

Choose Gusto if…

  • • You're not already running Square for point-of-sale
  • • You want native, in-house HR, benefits, and 401(k) tools

Choose Square Payroll if…

  • • You're already running Square POS for hours, tips, and commissions
  • • You're a contractor-only shop wanting a true $0-base-fee plan

Round by round

  1. Round 1Pricing & TransparencySquare Payroll wins
    Gusto6/10

    $49/mo + $6/employee

    Simple tier; time tracking requires Plus

    • Fully published pricing, no sales call
    • Higher base fee than Square's Full-Service plan

    Source: Gusto pricing data

    Square Payroll9/10

    $35/mo + $6/worker

    Full-Service; contractor-only plan has zero base fee

    • Lower base fee than Gusto's entry tier
    • True $0-base-fee option for contractor-only businesses
    • Inactivity periods pause the base fee for seasonal businesses
    • Must keep the account paid through January to receive W-2/1099 forms

    Source: Square Payroll pricing data

    Square undercuts Gusto's base fee outright, and its contractor-only plan has no rival on price.

  2. Round 2Core Payroll & Tax FilingGusto wins
    Gusto8/10

    Automated filing, praised for accuracy

    • Automatic federal/state/local filing praised for accuracy
    • Simple tier restricted to single-state filing
    Square Payroll5/10

    Automated multistate filing, some error reports

    • Automated multistate filing at no extra cost
    • Reviewers report recurring tax-filing errors

    Both automate filing well, but Square has a more visible complaint pattern around actual filing accuracy.

  3. Round 3HR Features & BenefitsGusto wins
    Gusto8/10

    Native HR stack

    401(k), HR pros, compensation tools on Premium

    • 401(k) built in natively via Guideline
    • Certified HR pros and compensation tools on Premium

    Source: Gusto product data

    Square Payroll5/10

    Partner-based benefits

    Health, 401(k), workers' comp via third-party partners

    • PTO/sick leave tracking and self-onboarding included
    • No PEO option
    • Thinner standalone HR feature set than dedicated platforms

    Source: Square Payroll product data

    Gusto's HR stack is deeper and mostly native; Square's is thinner and leans on outside partners.

  4. Round 4Ease of Use & SetupGusto wins
    Gusto9/10

    Rated easiest to learn

    • No sales call required at any tier
    • Fully standalone, no dependency on other Gusto products
    • Advanced tools locked behind pricier Premium tier
    Square Payroll7/10

    Simple setup, tied to Square account

    • Fast, simple setup via Square Dashboard
    • Requires an active Square account to run payroll at all
    • Support can be slower to resolve issues than payroll-only rivals

    Both are genuinely simple to set up; Gusto's support and standalone design give it the edge outside the Square ecosystem.

  5. Round 5IntegrationsGusto wins
    Gusto7/10

    ~10 integrations

    QuickBooks, Xero, Shopify, Clover, Homebase, Slack

    • Works regardless of which POS a business runs
    • Native Shopify and Clover POS connections

    Source: Gusto integrations list

    Square Payroll6/10

    Native Square POS sync

    Tips, hours, commissions auto-import from Square POS

    • Automatic tip and hours import from Square POS eliminates manual entry
    • QuickBooks connection is manual export, not deeply native
    • Value weakens sharply if not already on Square POS

    Source: Square Payroll integrations data

    Square's POS integration is unmatched for Square shops; Gusto's list is far broader for everyone else.

  6. Round 6Customer Support & TrustGusto wins
    Gusto7/10

    4.6 / 4.6 / ~2.3

    G2 / Capterra / Trustpilot

    • 4.6/5 on both G2 and Capterra from thousands of reviews
    • Trustpilot ~2.3/5, driven by support-response complaints

    Source: Gusto sentiment data

    Square Payroll6/10

    4.7 Capterra, thinner G2 sample

    • 4.7/5 on Capterra from 611 reviews
    • G2 sample is much smaller — just 30 reviews
    • Reviewers note bugs and slow support response

    Gusto's review base is larger and its support reputation more consistent across a bigger sample.

Which one is for you?

Restaurant or retail business already running Square POS

→ Square Payroll · Automatic tip and hours import eliminates manual data entry

Solo shop paying only 1099 contractors

→ Square Payroll · True $0-base-fee contractor-only plan, pay just $6/contractor paid

Business wanting native, in-house HR and 401(k) tools

→ Gusto · Gusto builds benefits, 401(k), and HR pros natively rather than via partners

Business not using Square for point-of-sale

→ Gusto · Standalone platform works regardless of POS system, broader integrations

Square PayrollSquare Payroll

Side by side

Overall score
7.3
Best
6.8
Price
See price
See price
Pricing & Transparency
7.8
8.6
Customer Support & Trust
6.7
5.7
Core Payroll & Tax Filing
7.6
6.8
Ease of Use & Setup
8.7
8.1
Integrations
6.4
6.9
Head-to-head findings
Pricing & Transparency
$49/mo + $6/employee
$35 + $6/employee
Customer Support & Trust
4.6 / 4.6 / ~2.3
"Screwed up my tax filings every month"
Core Payroll & Tax Filing
Automated filing, multi-state costs extra
50 states, automated
Ease of Use & Setup
Rated easiest to learn
"Nothing beats it in terms of price and quality"
Integrations
~10 integrations
Native Square POS integration
HR Features & Benefits
Tiered-in HR depth
Tip import + PTO tracking
Record
Head-to-head record
8–1
4–5
Head-to-heads won
89 %
44 %
Rounds won
63 %
41 %
Pros
  • Fully published pricing, no sales call
  • Automatic federal/state/local filing praised for accuracy
  • 401(k) built in natively via Guideline
  • Certified HR pros and compensation tools bundled into Premium
  • Contractor-only plan has zero monthly base fee
  • Seasonal inactivity periods waive fees in slow months
  • Automatic filing included by default, no upgrade tier
  • Automated multistate filing included
Cons
  • Multi-state payroll requires upgrading to a pricier tier
  • Multi-state filing requires a pricier tier
  • Advanced tools locked behind pricier Premium tier
  • Trustpilot ~2.3/5, driven by support-response complaints
  • Full-Service base fee is double Patriot's Basic tier
  • No built-in onboarding workflow or org chart tool
  • QuickBooks support is export-based, not deeply native
  • Reported tax filing errors from at least one reviewer
Add a third option to this comparison →

More payroll software match-ups